Debuting with an Impressive 100,000 Page Views, Premiere Issue Offers a Multi-Platform Interactive Experience
USA Network, in partnership with DC Comics, announced its first series of interactive multiplatform comics with a series created to bridge the storylines between seasons four and five of Burn Notice. The comic, entitled A New Day and written by the creative team behind the show, including series creator Matt Nix, goes beyond the two-dimensional traditional comic by offering enhanced user experiences including interactive games, hidden ciphers, artwork peelaways and more. Chapter one went live in tandem with the fifth season premiere of Burn Notice last evening on Thursday, June 23. Having garnered 100,000 page views since it launched, A New Day is available on usanetwork.com, Facebook and as a freestanding iOS and Android App on select devices.
“As a life-long graphic novel reader, naturally I was very excited to extend our storyline to this medium because it allows us to expand and develop our Burn Notice universe into an entirely new realm,” said Matt Nix, creator and executive producer, Burn Notice. “In terms of the comic book itself, it’s not like the ones I grew up with. Now we have the opportunity to see the characters and their lives, but from a different perspective, one that fans can interact with, play with and share.”
A New Day, the first-of-its kind interactive comic book, gives fans insight into the series’ first-ever time jump. During last season’s finale, Michael Westen (Jeffrey Donovan) obtained a list of 31 people responsible for “burning” him, but when fans return this season only two will be left. The comic reveals the missing pieces over 12 weeks through an original story. With custom illustrations from comic book powerhouse DC Comics, the comic book features original video, unique interactive features and gaming content with new chapters launching each week throughout the season.
“Working with innovative partners, we’ve created a dynamic and fun interactive comic book that gives our fans a level of engagement that they’ve never had before,” said Jesse Redniss, vice president of digital, USA. “We are pushing the technology boundaries to enhance the user experience beyond the one-hour telecast and expanding the story arc into new arenas.”