Though Frankenweenie failed to click with the box office this past weekend, perhaps it’s the calm before the Disney storm as the anticipated animated adventure Wreck-It Ralph hits theaters in just a few more weeks. Impressing many since its trailer debut back in June and with talk buzzing around the film long before then, the gaming-centric feature certainly has captured the attention of many. Now, the marketing for the film is ready to enter its final stage as we not only get the first clip of the film featuring the beginnings of the friendship between Ralph and Vanellope but also a viral commericial looking like it was plucked right out of a VHS for the main location within the film Litwak’s Arcade.

Via The Film Stage:

Walt Disney Animation Studios and Emmy®-winning director Rich Moore take moviegoers on a hilarious, arcade-game-hopping journey in Wreck-It Ralph. Ralph (voice of John C. Reilly) is tired of being overshadowed by Fix-It Felix (voice of Jack McBrayer), the “good guy” star of their game who always gets to save the day. But after decades doing the same thing and seeing all the glory go to Felix, Ralph decides he’s tired of playing the role of a bad guy. He takes matters into his own massive hands and sets off on a game-hopping journey across the arcade through every generation of video games to prove he’s got what it takes to be a hero.

On his quest, he meets the tough-as-nails Sergeant Calhoun (voice of Jane Lynch) from the first-person action game Hero’s Duty. But it’s the feisty misfit Vanellope von Schweetz (voice of Sarah Silverman) from the candy-coated cart racing game, Sugar Rush, whose world is threatened when Ralph accidentally unleashes a deadly enemy that threatens the entire arcade. Will Ralph realize his dream and save the day before it’s too late?

Co-starring Mindy Kaling, Adam Carolla, Alan Tudyk, Horatio Sanz and more, Wreck-It Ralph hits theaters on November 2nd.