If there was one major success story for any new series last year, FOX’s New Girl showed just how fantastic a fresh original program could be received. A ratings juggernaut that even beat returning veteran Glee right before it on multiple occasions, the show is certainly one to watch as the Emmys are announced in just over 12 hours. Now, FOX is ready to being promotion for its upcoming shows as New Girl has received its first new poster for its sophomore year and it certainly features a tagline fans of the series are sure to chuckle at.

Now for those of you unaware, the new tagline refers to a joke in the series that the first season brought out between Nick (Jake Johnson), Schmidt (Max Greenfield), and the bathroom the four roomies share. Schmidt is disgusted by the fact every time he takes a shower, he’s met with a damp towel hanging on the rack, and it’s discovered that this is due to the fact that Nick uses the same towel over and over again without ever changing it. And yes: it’s just another reason of what makes Schmidt so damn hilarious and lovable, as well as Nick.

Starting this Thursday, FOX will be re-airing the first season of New Girl in one hour installments every week eventually leading up to the September 25th season premiere.

Click to enlarge (via EW):