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Viral Marketing for ‘The Dark Knight Rises’ Reveals Legislation and Holiday for Fallen Character

Last summer during filming of The Dark Knight Rises, Bane was seen on-set ripping up a photo of Harvey Dent. Why exactly the new antagonist would be doing this, back then, was completely unclear. Now that the photo has come to light in an official format and features Bane seemingly making an example of Dent, it’s unclear exactly what the villain plays to say on behalf of the Gotham Golden Boy, though we’ll likely find out in just one month’s time. Today, the viral marketing for the highly anticipated film has revealed the fallout from the last sequel has had some positive consequences for the city, all in the name of the fallen “hero”.

SHH reveals that on the Mountain Dew tie-in website for The Dark Knight Rises, a memo (which you can read below by clicking the picture) was discovered in the virtual Gotham Police Station. Here, it decrees that not only has a serious crime act gone underway to keep criminals off the streets, but Dent has even received a holiday in his honor. The gone but obviously not forgotten character became the poster child for justice inThe Dark Knight, while Batman was forced into retirement in the eight year gap between the films.

After 5 million Mountain Dew codes have been entered into the website, a special viral marketing section known simply as The Batcave will unlock. Inside, there is promised to be exclusive content for fans to uncover before the film’s release.

Warner Bros. Pictures’ and Legendary Pictures’ “The Dark Knight Rises” is the epic conclusion to filmmaker Christopher Nolan’s Batman trilogy. The screenplay is written by Christopher Nolan and Jonathan Nolan, story by Christopher Nolan & David S. Goyer. The film is produced by Emma Thomas, Christopher Nolan and Charles Roven, who previously teamed on “Batman Begins” and the record-breaking blockbuster “The Dark Knight.” The executive producers are Benjamin Melniker, Michael E. Uslan, Kevin De La Noy and Thomas Tull, with Jordan Goldberg serving as co-producer. The film is based upon characters appearing in comic books published by DC Comics. Batman was created by Bob Kane.

Starring Christian Bale, Tom Hardy, Anne Hathaway, Michael Caine, Morgan Freeman, Gordon-Levitt, Nestor Carbonell, Liam Neeson, Marion Cotillard, Joey King, and directed by Christopher Nolan, The Dark Knight Rises ascends into theaters on July 20th.

Cameron Arruda
Cameron Arruda
Managing Editor and Featured Writer for Durance Magazine. A Boston Boy, dedicated writer, lover of all entertainment, and still proud LOSTie.

Posts of this author @camarruda filmthrasher.com



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