With iTunes, Hulu, and other digital marketing abilities able to excite television viewers, networks have resorted to earlier online premieres in the hopes they could fuel some viewer feedback and excitement before the television debuts. New Girl, The Secret Circle, Don’t Trust the B- in Apartment 23, and others are just a few of the examples who have used the format in the past year. Now, it’s time for comedy Wilfred’s turn as they will be doing the exact same method with an all-new episode. However here’s the catch: the new installment won’t be the season premiere.
Deadline reports that FX will debut the next season ofWilfred by having an all-new preview episode guest starring Robin Williams premiere On Demand, Hulu, Yahoo! TV, the official FX website, and the show’s official Facebook page on June 14th. The episode will be titled “Progress” and will ultimately seek to bridge the gap between the first and second seasons.
Written by series developer David Zuckerman and directed by Randall Einhorn, the episode’s story focuses on “Ryan (Elijah Wood) ignoring Wilfred’s (Jason Gann) advice, which creates an existential crisis for both of them.” After the very shocking and development-heavy season finale last year, it’s understandable as to why Ryan would be ignoring his possibly imaginative representation of what he perceives to be a talking dog that smokes pot and yet offers words of wisdom through transcendental scenarios. With Wilfred effectively screwing up almost every personal relation Ryan had in the season ender, it was enough of a wake up call to scare some truth into Ryan as the episode ended on a cliffhanger.
The episode will preview on the formats listed above until June 21st, one week before the planned season premiere. “Progress” will air on television following a repeat airing of the first season finale, and will seek to bring those audiences watching on television up to speed effectively making “Progress” a canon episode.
Wilfred is set to premiere its second season on June 28th at 10PM, with guest stars such as Allison Mack (Smallville) playing a recurring love interest role.