One of the most annoying things in modern marketing happens to be brief teasers before trailers. We’ve already experienced a ton of them earlier this year, including Prometheus, Looper, and even The Expendables 2 which saw Terry Crews taking a jab at the format. Now, The Amazing Spider-Man has released its first television spot that works both wonderfully to promote the film with some new-footage, and as a teaser for an extended preview that will be shown next week.
The “4-minute super preview” will be show this coming Monday on the season premiere of NBC’s America’s Got Talent. Of course there is no specific time, so you’ll have to sit through Howard Stern’s first night as the new judge if you’ll want to catch the preview first thing.
As for the TV spot itself, I’ll admit that the new footage works absolute wonders. The shot of an unmasked Peter crossing his arms and double webbing two cops was awesome, and there are a few flashes that truly make the tone feel different than the vibe the trailers have been giving. While that’s really not too much, as the spot manages to show more of the action and less of the character-driven elements that the trailers have pushed, it’s still nice to see that there’s some footage the reboot still has ups its sleeves for audiences to see.
“The Amazing Spider-Man” is the story of Peter Parker (Garfield), an outcast high schooler who was abandoned by his parents as a boy, leaving him to be raised by his Uncle Ben (Sheen) and Aunt May (Field). Like most teenagers, Peter is trying to figure out who he is and how he got to be the person he is today. Peter is also finding his way with his first high school crush, Gwen Stacy (Stone), and together, they struggle with love, commitment, and secrets. As Peter discovers a mysterious briefcase that belonged to his father, he begins a quest to understand his parents’ disappearance – leading him directly to Oscorp and the lab of Dr. Curt Connors (Ifans), his father’s former partner. As Spider-Man is set on a collision course with Connors’ alter-ego, The Lizard, Peter will make life-altering choices to use his powers and shape his destiny to become a hero.
Starring Andrew Garfield, Emma Stone, Rhys Ifans, Denis Leary, Campbell Scott, Martin Sheen, and Sally Field, The Amazing Spider-Man hits theaters on July 3rd.