With the summer movie season kicking off, The Campaign has been testing well with some select screenings in Los Angeles. However, with very little exposure to the public so far, the film has yet to debut a poster or even a trailer that showcases just what’s in store this August. Luckily, Warner Brothers Pictures has decided to begin the marketing push for the film, and it starts off with two fake political adds revolved around the main characters of Zach Galifianakis and Will Ferrell.
(Both play back-to-back):
Now, the important thing here is to keep an open mind about the film. The ads are supposed to be campy and stupid as they’re set to mock the very ads we see every single election year. For what its worth, the ads do provide a few laughs, and Ferrell plays the normal idiotic character that can at least provoke a few chuckles from people. It’s hard to say exactly who the antagonist here is, as both prove to be rather dumb, but Ferrell’s character certainly had more of an arrogant spark about him that easily paints him as the anti-hero if anything.
However, with some impressive buzz, and an even more interesting cast that includes Jason Sudeikis, Dylan McDermott, John Lithgow, Brian Cox, Dan Aykroyd, and Jack McBrayer, this could easily be the R-rated comedy hit of the summer. A full trailer should hopefully come sometime soon, likely attached to fellow comedy The Dictator.
When long-term congressman Cam Brady (Will Ferrell) commits a major public gaffe before an upcoming election, a pair of ultra-wealthy CEOs plot to put up a rival candidate and gain influence over their North Carolina district. Their man: naïve Marty Huggins (Zach Galifianakis), director of the local Tourism Center. At first, Marty appears to be the unlikeliest possible choice but, with the help of his new benefactors’ support, a cutthroat campaign manager and his family’s political connections, he soon becomes a contender who gives the charismatic Cam plenty to worry about.
As Election Day closes in, the two are locked in a dead heat, with insults quickly escalating to injury until all they care about is burying each other, in this mud-slinging, back-stabbing, home-wrecking comedy from “Meet the Parents” director Jay Roach that takes today’s political circus to its logical next level. Because even when you think campaign ethics have hit rock bottom, there’s room to dig a whole lot deeper.
Directed by Jay Roach (Meet the Parents, Game Change), The Campaign hits theaters on August 10th.