With the news for a director having been seemingly settled for the sequel, The Hunger Games is enjoying what’s left of its theatrical run in theaters. With over half a billion dollars in ticket sales already, Lionsgate wants to make sure fans who didn’t get to experience it the first time around get their final chance to see the movie on the biggest screen possible. Today, IMAX and Lionsgate announced that The Hunger Gamesis headed back to the specialized theaters for another one week only event.
Via press release (click the poster below for a larger look):
LOS ANGELES, April 20, 2012 /PRNewswire via COMTEX/ –IMAX Corporation and Lionsgate today announced that due to overwhelming demand, The Hunger Games will return to more than 100 IMAX® digital theatres across North America on April 27.
The film will play for a one-week special return engagement through May 3. The Hunger Games has grossed over $533 million globally since its launch on March 23, including $13.2 million generated from IMAX theatres in its original one week run.
“It’s wonderful that so many fans have expressed interest in seeing The Hunger Games in the immersive IMAX format, and many of these are repeat viewers,” said Lionsgate’s Motion Picture Group Co-Chair Rob Friedman, adding “We’re delighted that IMAX has been able to accommodate them through this special one week re-engagement.”
“The Hunger Games has become a cultural phenomenon and we are thrilled to provide moviegoers with another opportunity to see this year’s most successful film in IMAX,” said Greg Foster, Chairman and President of IMAX Filmed Entertainment.
The IMAX release of The Hunger Games has been digitally re-mastered into the image and sound quality of The IMAX Experience® with proprietary IMAX DMR® (Digital Re-mastering) technology. The crystal-clear images coupled with IMAX’s customized theatre geometry and powerful digital audio create a unique environment that will make audiences feel as if they are in the movie.
Tickets can be purchased by visiting www.IMAX.com.
About THE HUNGER GAMES Every year in the ruins of what was once North America, the Capitol of the nation of Panem forces each of its twelve districts to send a teenage boy and girl to compete in the Hunger Games. A twisted punishment for a past uprising and an ongoing government intimidation tactic, The Hunger Games are a nationally televised event in which “Tributes” must fight with one another until one survivor remains.
Sixteen year old Katniss Everdeen volunteers in her younger sister’s place to enter the games, and is forced to rely upon her sharp instincts as well as the mentorship of drunken former victor Haymitch Abernathy when she’s pitted against highly-trained Tributes who have prepared for these Games their entire lives. If she’s ever to return home to District 12, Katniss must make impossible choices in the arena that weigh survival against humanity and life against love.
THE HUNGER GAMES is directed by Gary Ross, with a screenplay by Gary Ross and Suzanne Collins and Billy Ray, and produced byNina Jacobson’s Color Force in tandem with producer Jon Kilik. Suzanne Collins’ best-selling novel, the first in a trilogy published by Scholastic that has over 36 million copies in print in the United States alone, has developed a massive global following. It has spent more than 180 consecutive weeks/more than three consecutive years to date on The New York Times bestseller list since its publication in September 2008, and has also appeared consistently on USA Today and Publishers Weekly bestseller lists.
Lionsgate released THE HUNGER GAMES on March 23, 2012.
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