With the large teaser trailer for Tim Burton’s upcoming Disney passion project Frankenweenie exciting the public last week, it was a big moment for the film that is sure to add some excitement and anticipation. Apparently the studio and IMAX are feeling the excitement as well. So, to celebrate the film that will be hitting in time for Halloween later this year, the two movie staples have made a deal. And the most interesting part is just how historic the deal is.
Frankenweenie will be the first ever black and white film and stop-motion animation film to ever be presented in IMAX format. The film will be remastered into IMAX, and will release the day-and-date alongside the other theatrical releases of the film. Here’s an excerpt from the press release:
From Disney and directed by Tim Burton, “Frankenweenie: An IMAX 3D Experience” features the voices of Catherine O’Hara, Martin Short and Winona Ryder. The film is a remake of the live-action short directed by Tim Burton in 1984.
“IMAX has a long-standing relationship with Tim Burton, whose unique artistic vision and brilliant storytelling has captured the imagination of audiences around the world,” said Greg Foster, Chairman and President of IMAX Filmed Entertainment. “We’re excited to add ‘Frankenweenie’ as the second Tim Burton feature in our 2012 film slate, providing IMAX audiences a distinctive new way to experience animation.”
The IMAX release of Frankenweenie will be digitally re-mastered into the image and sound quality of The IMAX 3D Experience® with proprietary IMAX DMR® (Digital Re-mastering) technology. The crystal-clear images coupled with IMAX’s customized theater geometry and powerful digital audio create a unique environment that will make audiences feel as if they are in the movie.
The film will open in theaters on October 5th.
What do you think? Will you now be seeing the film in 2D, 3D, or IMAX 3D?