The Amazing Spider-Man’s viral campaign all started with “The Mark of the Spider-Man” last month, but has been laying relatively low since. Now, it seems Sony Pictures is ready to step it up a notch and get fans involved with an all-new website. But, this new viral tie-in isn’t exactly on the wall crawler’s side. In fact, it voices the opinions of the NYPD, while also showcasing the new Daily Bugle inside this rebooted universe.

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If you call the number displayed in the video, the hotline simply refers you to the same website pointed at in the video, WebbedMenace.com. Here, the website isn’t fully functional just yet, as the features that accompany it most likely say “coming soon”. However, you can still submit Spider-Man pics, see the same video as the one above, and the site also displays this interesting poster (click to enlarge):

These posters were actually given away at Wondercon this weekend, but there’s no chance you can actually obtain a real-life one now. Still, it’s a very interesting web slinger poster, and video, that takes us on a different side of the viewpoint surrounding the spider.

Furthermore, if The Daily Bugle is now a news network or broadcast, what does this mean for Peter’s future possible career? The chance of him exploring his photography haven’t really been hinted at yet, and there’s been no mention of The Daily Bugle up until this point. Its far from J. Jonah Jameson, sure, but it’s also a look into what small things may have been shaken up among the status quo of the last three films.

The Amazing Spider-Man hits theaters on July 3rd.