Chronicle has been heating up more and more as we crossed over into the New Year, with TV promos running rampant, and a select few movie sites being screened to a small preview of the film last night in Los Angeles. Now, 20th Century Fox is prepping up viral marketing in a big way, by letting viewers of Sunday’s NFC Wild Card game access exclusive footage of the film when a QR code appears on-screen during the second quarter.

Fox sent out the following press release:

Mark your calendars. Set your DVRs. Settle in for the Atlanta Falcons-New York Giants Wild-Card Game beginning 1:00PM (EST). And get ready to capture and “Chronicle” an historic moment when the first-ever motion picture-themed QR-coded “billboard” flashes on your television screens. During the game’s second quarter, Twentieth Century Fox’s CHRONICLE will flash, for five seconds only*, a branded QR code; the code will link to exclusive footage from the much-anticipated film, which arrives in theaters everywhere February 3rd.

*For those who forget to set your DVRs to capture the code, the code to the footage will be posted on facebook.com/Chronicle.

While we’re at it, here’s the international poster for the film (click to enlarge), with a very groan-worthy tagline that seems a bit off tone compared to the footage shown so far:

Chronicle hits theaters everywhere on February 3rd.